Culture Decks Decoded decodes how leading companies like Netflix, LinkedIn, Hubspot, Valve and Patreon leverage their culture decks to:
Differentiate from the competition.
Attract, recruit, and retain A+ talent.
Explain what gets an employee hired, promoted, or fired.
Communicate the culture, mission, vision, values, and expected behaviors of the company.
Illuminate how employees can make a difference and fulfil their potential.
Answer the fundamental questions that potential employees may have about how the business operates
I have interviewed and spoken with hundreds of founders and CEOs about their culture and one of the areas I explored during these interviews was how they had gone about creating their company's culture decks.
There are two main reasons why culture decks are hard to create: firstly, there are lots of culture decks available online but no overarching document that explains what an effective culture deck is, and what it should cover; and second, that very few people have the time to research all the different decks to learn how others have structured and written theirs. I wrote Culture Decks Decoded to solve both of these problems.