In Culture Decks Decoded, Bretton Putter gathers and analyzes the best culture decks from the world’s most admired organizations — from household names like Netflix, LinkedIn and Nordstrom to cutting-edge companies like Valve, Hotjar and Next Jump.
Spotlighting the most impactful culture decks, Brett shows how leaders of culture-driven companies identify and define their own powerful cultures—and craft an engaging, effective culture deck to deliver it, and shape employee behavior.
He demonstrates how a well-defined culture differentiates a company from the competition, helps to attract the right A+ talent and becomes an immensely powerful asset for the business.
9 OUT OF 10 CEOs FAIL TO LEVERAGE THE ONE COMPETITIVE ADVANTAGE THAT THEY HAVE COMPLETE CONTROL OVER.
The 10% of CEOs who do maximize their culture automatically gift themselves with a powerful asset and an above-average chance of success.
A well-defined culture is the superglue that enables teams to unite, break through the mold, and scale to unparalleled heights. Culture isn’t just a key differentiator for building truly great companies; it is often the primary reason why a candidate joins a particular company—a reason that reigns above the salary, stock options, or the inherent risk associated with the business.