Author, Founder, Keynote Speaker
9 OUT OF 10 CEOs FAIL TO LEVERAGE THE ONE COMPETITIVE ADVANTAGE THAT THEY HAVE COMPLETE CONTROL OVER.
The 10% of CEOs who do maximize their culture automatically gift themselves with a powerful asset and an above-average chance of success.
A well-defined culture is the superglue that enables teams to unite, break through the mold, and scale to unparalleled heights. Culture isn’t just a key differentiator for building truly great companies; it is often the primary reason why a candidate joins a particular company—a reason that reigns above the salary, stock options, or the inherent risk associated with the business.
In Culture Decks Decoded, Bretton Putter gathers and analyzes the best culture decks from the world’s most admired organizations — from household names like Netflix, LinkedIn and Nordstrom to cutting-edge companies like Valve, Hotjar and Next Jump.
Spotlighting the most impactful culture decks, Brett shows how leaders of culture-driven companies identify and define their own powerful cultures—and craft an engaging, effective culture deck to deliver it, and shape employee behavior.
He demonstrates how a well-defined culture differentiates a company from the competition, helps to attract the right A+ talent and becomes an immensely powerful asset for the business.